Volkswagen
Those Guys
The Volkswagen Atlas’ safety features keep everyone safe, even Those Guys.
To paint the picture of what makes VW drivers different we told the story of those who are considerate of others, like our VW drivers, and a guy who is not. Ironically, no car can distinguish between the two. Even though sometimes, we may wish it could.
Directed by Björn Ruhmann
Produced by Smuggler
Music by Doris Day “It’s A Lovely Day Today”
Creative Concept by Julian Cohen & Mikayla Lapierre
Group Creative Direction by Jonathan Santana
Johannes Leonardo NYC