Life Half-Full

The launch of one of the most aniticpated vehicles in automotive history.

With its iconic two-tone paint job and electric heart, this is more than just the rebirth of the original bus — it’s a celebration of optimism, an anthem for people who know how to find fun in the everyday. So with that, we invited America to see life half-full, to welcome a pop of color on its roads again, hopeful in inspiring a new generation of drivers to “have a little fun”.