Volkswagen
Break Free
Life gets bigger when you break from the herd.
In a world that’s constantly pushing people to conform, the Volkswagen Tiguan represents a break from the status quo, as an SUV that’s not the conventional choice. It’s a vehicle for people who know that living a bigger life starts with taking your own road, regardless of what everyone else wants you to do.
Directed by Bryce Dallas Howard, this spot follows a sheep’s journey, as she escapes the mundanity of her herd with a little help from the VW Tiguan, and goes on to realize her dream of becoming a dog.
Overall the spot is a celebration of the open-minded spirit that Volkswagen championed with the relaunch of its “Drive Bigger” platform.
