Volkswagen

An American Love Story



A brand shaped by the people. The tale of Volkswagen's evolution from an outsider to a cultural icon.


Seizing America’s grandest stage — the Super Bowl — we delivered a love letter to the people. Dispensing with expected celebrity-fueled bombast to convey the brand’s appreciation to the American people for turning a humble bit of sheet metal into an icon. And it worked.


︎

Highest-ever recorded nostalgia score

(AceMetrics/iSpot)

︎

#1 Most engaged brand Super Bowl night

(EDO)


★★★★★

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Directed by Lance Acord
Produced by Park Pictures
Music by Neil Diamond "I am I said"
Creative by Andreas Karlsonn & Noah Bramme
Executive Creative Direction by Jonathan Santana
Johannes Leonardo NYC