Volkswagen
An American Love Story
A brand shaped by the people. The tale of Volkswagen's evolution from an outsider to a cultural icon.
Seizing America’s grandest stage — the Super Bowl — we delivered a love letter to the people. Dispensing with expected celebrity-fueled bombast to convey the brand’s appreciation to the American people for turning a humble bit of sheet metal into an icon. And it worked.
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#1 Most engaged brand Super Bowl night
(EDO)︎
Highest-ever recorded nostalgia score
(AceMetrics/iSpot)★★★★★
AdAge
Directed by Lance Acord
Produced by Park Pictures
Music by Neil Diamond "I am I said"
Creative by Andreas Karlsonn & Noah Bramme
Executive Creative Direction by Jonathan Santana
Johannes Leonardo NYC
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AICP Post Awards Winner - Production Design
AICP Post Awards Winner - Production Design