TK Maxx

By Me.

A fashion campaign using real everyday shoppers as the face of their spring/summer collection.

The campaign celebrates individual style for everyone. Thousands of designer labels made accessible for young and old, and from all walks of life, expressing themselves through their clothes and fashion.

We designed a custom hand written font that gave further personalisation to the campaign and applied it across all social and instore materials, inspiring shoppers to express themselves.

Me. By Me. was translated and ran across mulitple European countries including the U.K. with a multi-channel campaign through TV, social, instore and even a redesign of their website.

Directed by AB/CD/CD
Produced by Partizan
Original music by Widowspeak
Photography by Eudes Santana
Art Direction & Typograpghy by Lafont London
Creative Concept & Direction by Jonathan Santana & Xander Smith
Brooklyn Brothers