Stella Artois
Joie de Bière
Rooted in its European, French speaking origins, we created a campaign to inspire the world to take time and enjoy life a little.
We launched Stella Artois’ largest global marketing effort in its history that included a new tagline, "Joie de Bière." The French phrase, which translates to "Joy of Beer," puts a bar-friendly twist on the common "joie de vivre" expression that means joy of living. The campaign featured in 19 countries, including the U.S.
Lots and lots of digital and social content was created on the back of a mega shoot.
Including OOH & Print.
Directed by Andreas Nilsson
Produced by Biscuit
Original Music 'Dancing With Myself' by Billy Idol
Creative concept by Martin Baker
Creative Direction by Jonathan Santana
Mother New York
Produced by Biscuit
Original Music 'Dancing With Myself' by Billy Idol
Creative concept by Martin Baker
Creative Direction by Jonathan Santana
Mother New York