Simba Chips (Pepsi Co)
Ghost Pops
Using the genre of paranormal ghost photos this campaign highlighted the deliciously eerie snack without the use of a traditional headline or logo.
![](https://freight.cargo.site/t/original/i/61f3750e018c4f23d89f9f7fcb9616a776a8d60a0c91696d852ada63d7b6c098/staircase.jpg)
![](https://freight.cargo.site/t/original/i/22e81363f0620e02b9591e31d7239ab4a7082734c8edd6603cdce7e3399cc5de/orphanage.jpg)
![](https://freight.cargo.site/t/original/i/639b5017be866c5d47f1b24ba54766255ae69699d7d71bc6e1360686e9bf3ea4/bedroom.jpg)
Creative by Jonathan Santana & Brad Riley
Creative Direction by Julian Watt
Net#work BBDO
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Cannes
Gold
Cannes
Gold