Nedbank

Power
To The People




Redefining what outdoor can do. The world’s first Solar Powered billboard.


The billboard was designed to harness and convert the rays of the African sun into a much-needed necessity, electricity. It powered the kitchen of a township school, feeding 1100 kids. Apart from the obvious benefit to communuties, traditional electricity use is the major cause of global warming, so imagine the difference it could make if every marketer adopted this approach to outdoor? 
Community-Empowering.
World-Changing.
Planet-Saving.





Creative by Jonathan Santana & Brad Reilly
Creative Direction by Mike Schalit & Julian Watt
Net#work BBDO