A Super Bowl campaign featuring the “Dude” Jeff Lebowski & Carrie Bradshaw, showing how a little change can do a lot of good.

We created one of the biggest cultural mash-ups ever and almost broke the internet in bringing back Carrie Bradshaw and The Dude, Jeff Lebowski, for a good cause.

By simply changing up the usual – ordering a Stella “Ar-toes” instead of their iconic cocktails, people all over the world joined these legends in support of the Water.org charity, helping over 800 million people with access to clean water.

Redefining what outdoor can do. The world’s first Solar Powered billboard.

The billboard was designed to harness and convert the rays of the African sun into a much-needed necessity, electricity. It powered the kitchen of a township school, feeding 1100 kids. Apart from the obvious benefit to communuties, traditional electricity use is the major cause of global warming, so imagine the difference it could make if every marketer adopted this approach to outdoor?
Community-Empowering.
World-Changing.
Planet-Saving.

Saatchi & Saatchi New Directors’ Showcase

Meet Your Creator

The New Directors’ Showcase, Cannes 2012 featuring Oneohtrix Point Never

The Saatchi & Saatchi New Directors Showcase is a celebration of directors, of creators. It is also the most attended and creatively respected event at the Cannes Lions Festival after the awards themselves.

The theme of the 2012 event, was “Meet Your Creator,” referring to the spiritual connotation of meeting your ‘Creator.’ The idea evolved to position the event as a congregation, and the whole audience, disciples of an imaginary religion that values and cherishes creativity.

To create this beautifully uplifting environment we built 18 drones with robotics specialist from MIT, way before drones were commercially available. Bespoke software was also developed to fly all 18 at once and in sync to a balletic light performance with music from Daniel Lopatin, Aka, Oneohtrix Point Never. It was the first time ever so many drones had been flown together, and the sheer spectacular technological display of light ballet left many at the event wondering how we did it.

The full performance of “Meet Your Creator”

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“The annual Saatchi & Saatchi event at the Cannes Lions International Festival of Creativity used to just be about unearthing the best new filmmaking talent (Spike Jonze, Chris Cunningham and Michel Gondry were featured early in their careers), but over the last two years, senior Saatchi creatives Jonathan Santana and Xander Smith have taken over the showcase and transformed the event itself into a definitive cultural landmark.” - DAZED

Dazed & Confused go behind the scenes of “Meet Your Creator”

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“Ambition is always risky – get it wrong and you can expect it via both barrels from those keen to point out the error of you overreaching yourself. But get it right and it can be transcendental and my goodness did Jonathan Santana and Xander Smith get it right for this year’s Saatchi and Saatchi New Directors’ Showcase unveiling event in Cannes.” - It’s Nice That.

2012 New Directors' Showcase
Music Composed by Oneohtrix Point Never
Typography & Design by Farrow Design
Creative and Technical Direction by Marshmallow Laser Feast
Produced by Juliette Larthe at Prettybird
Creative Concept and Direction by Jonathan Santana & Xander Smith
Saatchi & Saatchi London

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D&Ad
Graphite Pencil

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Dazed

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It’s Nice That

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Vice

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The Guardian

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Ready To Share

Introducing a new cocktail to a new generation.

Change Up The Usual

A Super Bowl campaign featuring the “Dude” Jeff Lebowski & Carrie Bradshaw, showing how a little change can do a lot of good.

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**“Yes, You Did See Dos Equis’ Most Interesting Man in the World in Stella Artois’ Super Bowl Ad” - AdWeek**

Jonathan Goldsmith joined Carrie Bradshaw and The Dude for the cause. Dos Equis were good sports about it too.

Power
To The People

Redefining what outdoor can do. The world’s first Solar Powered billboard.

Meet Your Creator

The New Directors’ Showcase, Cannes 2012 featuring Oneohtrix Point Never

Football Evolution

No slowing down for pies, a flabby football fan decides to get in on the action at the 2010 World Cup armed with just his Visa card.

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Our film created a cultural spark resulting in a Sky Sports spoof.

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Ready To Share

Introducing a new cocktail to a new generation.

Change Up The Usual

A Super Bowl campaign featuring the “Dude” Jeff Lebowski & Carrie Bradshaw, showing how a little change can do a lot of good.

︎ “Yes, You Did See Dos Equis’ Most Interesting Man in the World in Stella Artois’ Super Bowl Ad” - AdWeek

Jonathan Goldsmith joined Carrie Bradshaw and The Dude for the cause. Dos Equis were good sports about it too.

Power To The People

Redefining what outdoor can do. The world’s first Solar Powered billboard.

Meet Your Creator

The New Directors’ Showcase, Cannes 2012 featuring Oneohtrix Point Never

Football Evolution

No slowing down for pies, a flabby football fan decides to get in on the action at the 2010 World Cup armed with just his Visa card.

︎ Our film created a cultural spark resulting in a Sky Sports spoof.

^︎
**“Yes, You Did See Dos Equis’ Most Interesting Man in the World in Stella Artois’ Super Bowl Ad” - AdWeek**

Power
To The People

︎
Our film created a cultural spark resulting in a Sky Sports spoof.